's according to 'War on Waste' campaigner, Hugh Fearnley-Whittingstall ... who reckons Brits - in common with Americans and Italians - consume more cups of coffee per person than can be found just about ANYWHERE else on the planet. You only need take a stroll along any street in ... ... any town of reasonable size, he says, to come across people clutching cardboard containers (fused with a special substance called polyethylene). And the guy has a point!

Consequently, it is estimated some 2.5 billion of these emptied receptacles a year are dumped in recycling bins ... a BIG mistake, given the cartons are made of *non~recyclable materials. And, of course, ... *therein lies the problem - NOT, in fact, - as the man himself, explains:

www.bbc.co.uk/news/magazine-36882799